REAL ESTATE AGENTS:
Are You Struggling to Stand Out in a Crowded Market?
Discover how real estate agents are building thriving, purpose-driven businesses by serving the booming senior market. This course shows you exactly how to do it—step by step.
You've Built a Successful Real Estate Career...
BUT YOU’RE READY FOR MORE IMPACT, EASE, AND ALIGNMENT.
You crave a niche that brings deeper meaning and consistent listings.
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 You're done being transactional and ready to become transformational
ÂWELCOME TO:
Listing With a Mission
A step-by-step course to build a profitable, heart-centered listing business by serving a largely untapped and underserved market of older adult sellers.
Agents serving this demographic are among the top 10% of earners.
Watch a Successful Senior Market Brand in Action
We get it — choosing a niche can feel risky.You’ve been told to serve everyone.
But what if we told you that trying to serve everyone is what’s keeping you from standing out, scaling up, and actually enjoying your business?
This is not just another real estate training. This is about creating a mission-driven business that earns trust—and generates listings.
THIS COURSE WILL TEACH YOU HOW TO:
Listing with a Mission is your step-by-step guide to confidently claiming a profitable, values-aligned niche — serving older adults and their families — with zero guesswork.
STEP INTO PURPOSEFUL SUCCESSYou’ll get everything you need to launch your niche business with ease, including:
Proven Scripts & Brand Templates
Use ready-made messaging tools that make your brand stand out and convert.
A Clear Niche Framework
A proven framework to position yourself as the go-to agent in your community.
A No-Guesswork Plan To Connect
Build real trust with older adults, families, and professionals—without second-guessing what to say.
“Before I joined Listing with a Mission, I was burnt out chasing buyers. I thought helping older adults was the same as any other client, I had no idea how different it really was. This course gave me a framework, a mission, and a steady stream of listings. Now, I’m the trusted advisor families call before they make a move.”
“ I have been an agent for over 25 years and… after learning from these women I now realize that there were important gaps in my knowledge and experience that needed to be filled in order to truly provide the best advice and advocacy possible for my clients. I’ve been able to set myself apart in my market in an entirely new way! As a result we are now developing a division within Compass that will serve this population with an elevated level of professionalism and a full range of resources.”
Over 3 million seniors will be moving in the US this year...
IS YOUR BUSINESS READY?
What If the Real Opportunity Isn’t More Hustle— But a Shift in Focus?
Why Serving the Senior Market Isn't Just Noble -Â It's Smart Business...
The answer isn’t more hustle - it’s serving the right people.
START SERVING THE RIGHT PEOPLEWe see you. You're not afraid of hard work—you’ve proven that. But you want more freedom, more fulfillment, and clients who actually value your guidance.
THIS COURSE IS FOR YOUR IF:
You’re ready for more
You want to be among the top earning agents in your market—and still have time for yourself.
You want time freedom
You want to be among the top earning agents in your market—and still have time for yourself.
You’re ready to be known
You want to be known as the listing agent for a growing, purpose-driven niche.
You want clients who value you
You're ready to work with mature sellers who value your guidance and leadership.
You’re done undercharging
You’re ready to charge (and earn) a premium by offering real value.
You want PURPOSE & PROFIT
You crave deeper meaning in your work—without sacrificing income.
You want a sustainable way to grow
The Human Side of Real Estate Can’t Be Replaced
Seniors have unique needs and expectations, but even the most skilled and compassionate agents aren’t taught how to truly address them. That's why we don't just teach you generic tactics that can be generated by AI (artificial intelligence) - we show you how to lead with confidence, empathy, and presence.
WE SHOW YOU HOW TO LEAD WITH CONFIDENCE, EMPATHY, AND PRESENCE SO YOU CAN...
By enrolling in Listing with a Mission, you'll...
COURSE DETAILS:
Let’s Take a Look Inside Listing With a Mission
Preview a lesson for Free!
#1 CONTENT
Seven High-Impact ModulesÂ
The content-rich video lessons walk you through every step of launching a purpose-driven, listing-focused business that sets you apart in your market. Each module builds on the last, giving you the clarity, confidence, and momentum to finally turn your vision into reality.
#2 EXPERTISE
Complete Step-by-Step Launch Plan
Follow our proven roadmap to position yourself as the go-to expert for older adults and their families. We take the guesswork out of growing a sustainable, heart-centered business by giving you every tool we’ve used to build our own 7-figure senior-focused company.
#3 GUIDANCE
Emotional Mastery Tools for Lasting Success
This type of nervous system-informed, heart-centered practice is the missing piece in most real estate training — and it’s a key reason our agents feel so aligned, effective, and energized in their business to elevate your results - and your client's experience.
#4Â ACTIVITIES
Manageable Action StepsÂ
Interactive, self-reflective exercises paired with printable worksheets help you implement what you learn in real time — making progress feel doable and aligned at every stage. You won’t just learn new concepts; you’ll take real action to integrate them into your daily work.
#5Â RESOURCES
Professional Tools
Gain access to industry-specific resources to confidently communicate your niche, support your clients, and become a valued presence in your local senior-serving network. Instantly boost your credibility and make it easy for others — including professionals — to refer you with confidence.
#6Â TEMPLATES
Client Service Plan Templates
Use our customizable templates to deliver white-glove service, attract more aligned clients, and grow your business with ease — without recreating the wheel every time. These proven frameworks save you time while making your process feel polished and professional.
#7 PRIDE
A Certificate that Means Something
Earn a display-worthy certificate that reflects your specialized knowledge, your values-based approach, and your commitment to raising the standard of care in real estate for older adults. Your clients and referral partners will know they’re in expert hands.
#8 CONFIDENCE
Lifetime access!
Learn at your own pace with 24/7, designed to fit your busy life - and receive all future updates. Plus, you can become an affiliate and earn 25% commission for every agent you refer. Help others grow their business while building an additional stream of income.
PLUS!
Free Bonus: $2,750 Video Vault
To expand your specialized knowledge and understand your clients’ lives even better, on topics like:
- Successful Dementia Moves
- Downsize Your Stuff to Right size Your Life
- Caregiving with Ease
- Planning with Ease
Agents Who Join Listing With a Mission:
UNLOCK THE POTENTIAL OF A MISSION-DRIVEN LISTING BUSINESS TODAY! WE CAN'T WAIT TO SEE YOU INSIDE.
I’M READY TO UNLOCK THE POTENTIAL OF MY BUSINESS
“As a real estate broker for almost 15 years… Dovetail has broadened my knowledge base tremendously. This has enabled me to provide better service, not only to my older clients, but to all of my clients. Their knowledge base is extraordinary and their willingness to share their insights is exceptional. I have enjoyed working tremendously with Dovetail and the Older Adult Community. I would recommend them in a heartbeat!”
“As a real estate agent with over a decade of experience… I thought I was well-versed in the nuances of serving older adults. However, Dovetail opened my eyes to critical gaps in my knowledge and skills that are essential for truly advocating for and advising my clients effectively. Thanks to their expertise, I am now spearheading a new division… dedicated to providing an elevated level of professionalism and comprehensive resources to older adults.”
MEET THE FOUNDERS
Hi, We’re Erin & Lauren
We know all too well that the fast-paced world of real estate is *not* built to handle the needs of older adults.
We’ve been working in the world of aging services for a combined 30+ years, and created Dovetail Companies to make finding and using senior transition services seamless and stress-free — a major gap we saw in the industry...
We’re pulling back the curtain on the exact blueprint we have used to sell more than $150M in real estate and built a 7-figure senior service business.
ARE YOU READY FOR A NEW ERA IN YOUR REAL ESTATE BUSINESS?Â
YES! I’M READY!Have questions? We've got you covered with the answers to our most frequently asked questions:
What is the duration of this course?
Are there any networking opportunities with other students?
Who is this course for?
Can I access the course materials after completion?
How will this course help me grow my real estate business?
How is the course content delivered?
Will I receive any certification upon completing the course?
Is this for me if I have little or no real estate experience?
Is this refundable?
Instant, Lifetime Access. No Expiration.
Transform Your Real Estate Business
- (7) modules with in-depth video lessons
- A complete, step-by-step launch plan
- Mindset and energy practices
- Industry-specific professional resources
- Individualized Client Service Plan Templates
- A displayable completion certificate
- Lifetime access to all content
- Hours of expert BONUS videos
- A supportive and inspiring network of dedicated professionals
