Media Kit & Brand Guidelines
Partners and media outlets are encouraged to use the following approved messaging and assets to communicate the Dovetail Brand, our services, and our story cohesively. Click here to download our complete brand guidelines PDF.
Messaging
Company history
Founded in 2017 by Erin DiCarlo, Dovetail Companies was inspired by her deep connection with her grandparents, Nanny and Da, whose wisdom, resilience, and values shaped her passion for helping older adults and families navigate life’s transitions with dignity, compassion, and confidence.
Inspired by the biblical symbolism of Noah’s dove—a messenger of hope, guidance, and new beginnings—Dovetail was created to provide something many families desperately need during times of change: one trusted partner to bring calm, clarity, and connection through every step of the journey.
Today, Dovetail Companies is a nationally recognized aging life transition company offering comprehensive planning and options counseling, rightsizing and move coordination, real estate and home sale services, estate clearing, and access to a trusted network of financial, legal, care, and aging professionals.
Guided by its signature philosophy, Calm · Clarity · Connection™, Dovetail helps older adults and their families move from overwhelm and uncertainty to confidence and peace of mind. At its core, the company is committed to reshaping the conversation around aging in America—championing choice, independence, dignity, and the belief that every stage of life can be approached with purpose and possibility
Services
Dovetail is proud to be a single-source provider who specializes in the following service categories:
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Planning: We assist individuals in planning their future lifestyle, focusing on legal and financial planning, managing recent diagnoses, and independence while aging in place.
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Rightsizing & Moving: We support older adults in transitioning to new living situations with comprehensive services including logistics management, floor planning, and emotional support to ensure a stress-free process.
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Home Sales: We provide targeted support for seniors, utilizing professional marketing, open houses, and more to maximize property sale returns and ensure smooth transitions.
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Estate Management: We offer professional and compassionate support for managing a loved one's estate, including bereavement support, legal coordination, asset cataloging, and estate sales.
Certifications
- Certified Senior Advisor®
- Certified Dementia Practitioner
- Certified Age Friendly Employer
- Care Manager-Certified®
- Senior and Specialty Move Manager-Certified
- REALTOR®
- Seniors Real Estate Specialist®
- Seller Representative Specialist
Logos
Logos are available for download in multiple formats. We've organized them into three categories: Primary, Secondary, and Symbol. Each category has a full-color version (blue/gold) and alternative colors such as white/gold, white, and black. File types range from both print (CMYK) and digital (RGB) across EPS, PDF, JPG, PNG, and SVG.