Struggling to Stand Out In a Crowded Real Estate Market?
Discover how top agents are building top-earning businesses serving the booming senior market.
Introducing
The definitive course that guides real estate agents to stand out, earn more, and serve with purpose - by becoming the trusted go-to expert for older adults with a niche service offering.
You've Built a Successful Career...
But you're ready for more impact, ease, and alignment.
You crave a niche that brings deeper meaning and consistent listings.
You're done being transactional and ready to become transformational!
We See You!
You're working hard, juggling too much, and wondering if real estate is still the right path for you. What if you could stand out, attract consistent listings, and build a business that finally aligns with your heart and your lifestyle?
That's exactly what we'll help you do!
This is for you if...
- You want to be among the top earning agents in your market - and still have time for yourself.
- You're burnt out working with buyers and want more time freedom.
- You're ready to be known as the go-to listing agent for a growing niche.
- You're ready to work with mature sellers who actually want your guidance.
- You want to charge (and earn) a premium by offering true value.
- You crave deeper purpose in your work - without sacrificing income!
Why Serving the Senior Market Isn't Just Noble -
It's Smart Business...
Older Adults Hold the Inventory:
- 75%+ older adults own homes - they hold the listing inventory.
- These are planned moves with logical sellers who value guidance.
- Senior clients don't chase you around - they trust YOU to lead.
- And they refer generously when treated with care.
What if we told you the real opportunity isn't more hustle - it's a shift in focus?
The answer isn't more hustle - it's serving the right people.
ENROLL NOWTESTIMONIALS
What people say about our training
" Before I joined Listing with a Mission, I was burnt out chasing buyers. I thought helping older adults was the same as any other client, I had no idea how different it really was. This course gave me a framework, a mission, and a steady stream of listings. Now, I'm the trusted advisor families call before they make a move."
AI Can't Earn Trust. You Can.
Sure, AI can give you a strategy idea or generate a marketing plan, but it can't...
- Navigate tough family dynamics or talk someone through fear.
- Sit with a widow sitting through a lifetime of memories.
- Explain unique funding options tailored to older adults specific needs.
- Connect with the aligned professionals in the supportive aging space.
- Breakthrough your client's perceived challenges and objections.
- Offer a warm handhold during an emotional visit.
- Create a community of aligned agents to collaborate and elevate alongside one another.
That's why we don't just teach you tactics - we show you how to lead with confidence, empathy,and presence.
Why the Senior Market?
- You're tired of chasing buyers, working nights and weekends, and burning out just to maybe "close the deal". Agents serving this demographic are among the top 10% of earners. Seniors seek trustworthy, compassionate professionals to guide them.
By enrolling in Listing with a Mission, you'll...
- Differentiate yourself with a unique niche.
- Gain access to proven approaches, templates, and strategies.
- Establish a purpose-driven brand that attracts loyal clients.
- Achieve a balanced lifestyle with predictable income.
In a crowded, confusing market, specialists stand out. Generalists get forgotten.
By becoming the go-to expert in helping older adults transition, you'll...
- Build faster trust (because your reputation precedes you).
- Receive more word-of-mouth referrals from professionals and families.
- Spend less time chasing leads - and more time serving aligned clients who need your help.
Seniors have unique needs and expectations, but even the most skilled and compassionate agents aren’t taught how to truly address them.
We get it — choosing a niche can feel risky.You’ve been told to serve everyone.
But what if we told you that trying to serve everyone is what’s keeping you from standing out, scaling up, and actually enjoying your business?
Listing with a Mission is your step-by-step guide to confidently claiming a profitable, values-aligned niche — serving older adults and their families — with zero guesswork.
You’ll get everything you need to launch your niche business with ease, including:
- How to attract and connect with older adult clients
- Scripts and strategies to build instant trust with families and professionals
- Tailored messaging and marketing templates to make your brand shine
- A proven framework to position yourself as the go-to agent in your community
Don’t be afraid to take the leap — we’re handing you the parachute.
You don’t have to figure this out alone. We’ve helped countless agents stop spinning their wheels and step into a business that feels aligned, impactful, and successful.
You might be thinking...
"I already know how to help Seniors - I already helped my parents." Or maybe, "If I niche too narrowly, I'll lose other business."
But here's what most agents don't realize:
Niches don't limit you - they amplify you!
TESTIMONIALS
What people say about our training
"I have known Erin Dicarlo and Lauren Watts for about a year, and what I have learned from them has been phenomenal. I am myself an Older Adult who has over the years worked with numerous clients who are downsizing or transitioning into Assisted Living. I have been an agent for over 25 years and…after learning from these women I now realize that there were important gaps in my knowledge and experience that needed to be filled in order to truly provide the best advice and advocacy possible for my clients…
The Dovetail Team has taught me the ins and outs of the aging industry and has inspired new ideas for me and my business. I’ve been able to set myself apart in my market in an entirely new way!
As a result we are now developing a division within Compass that will serve this population with an elevated level of professionalism and a full range of resources."
Let's look at what's inside
Listing With a Mission
#1 CONTENT
Seven High-Impact Modules
The content-rich video lessons walk you through every step of launching a purpose-driven, listing-focused business that sets you apart in your market. Each module builds on the last, giving you the clarity, confidence, and momentum to finally turn your vision into reality.
#2 EXPERTISE
Complete Step-by-Step Launch Plan
Follow our proven roadmap to position yourself as the go-to expert for older adults and their families. We take the guesswork out of growing a sustainable, heart-centered business by giving you every tool we’ve used to build our own 7-figure senior-focused company.
#3 GUIDANCE
Emotional Mastery Tools for Lasting Success
This type of nervous system-informed, heart-centered practice is the missing piece in most real estate training — and it’s a key reason our agents feel so aligned, effective, and energized in their business to elevate your results - and your client's experience.
#4 ACTIVITIES
Manageable Action Steps
Interactive, self-reflective exercises paired with printable worksheets help you implement what you learn in real time — making progress feel doable and aligned at every stage. You won’t just learn new concepts; you’ll take real action to integrate them into your daily work.
#5 RESOURCES
Professional Tools
Gain access to industry-specific resources to confidently communicate your niche, support your clients, and become a valued presence in your local senior-serving network. Instantly boost your credibility and make it easy for others — including professionals — to refer you with confidence.
#6 TEMPLATES
Client Service Plan Templates
Use our customizable templates to deliver white-glove service, attract more aligned clients, and grow your business with ease — without recreating the wheel every time. These proven frameworks save you time while making your process feel polished and professional.
#7 PRIDE
A Certificate that Means Something
Earn a display-worthy certificate that reflects your specialized knowledge, your values-based approach, and your commitment to raising the standard of care in real estate for older adults. Your clients and referral partners will know they’re in expert hands.
#8 CONFIDENCE
Lifetime access!
Learn at your own pace with 24/7, designed to fit your busy life - and receive all future updates. Plus, you can become an affiliate and earn 25% commission for every agent you refer. Help others grow their business while building an additional stream of income.
TESTIMONIAL
"As a real estate agent with over a decade of experience, particularly in assisting clients who are downsizing or transitioning into assisted living, I thought I was well-versed in the nuances of serving older adults. However, Dovetail opened my eyes to critical gaps in my knowledge and skills that are essential for truly advocating for and advising my clients effectively.
Working with older adults isn't just about finding them a new home; it requires a specialized approach and understanding. The Dovetail team has not only deepened my understanding of the aging industry but also sparked innovative ideas that have transformed my business. Thanks to their expertise, I am now spearheading a new division… dedicated to providing an elevated level of professionalism and comprehensive resources to older adults."
We really do want you to feel as comfortable, confident, and knowledgeable as possible in your new niche!
FREE BONUSES
So, we’re also including $2750 worth of bonuses with Listing With A Mission - which includes:
#9 VIDEO VAULT
A library with hours of BONUS videos
to expand your specialized knowledge and understand your clients’ lives even better, on topics like:
- Successful Dementia Moves
- Downsize Your Stuff to Rightsize Your Life
- Caregiving with Ease
- Planning with Ease
Ready to elevate your listing business?
We’re so excited to help you make your business into everything you deserve it to be, so we really want to make this a no-brainer for you.
So, if you’re ready for:
-
(7) modules with in-depth video lessons
-
A complete, step-by-step launch plan
-
Mindset and energy practices
-
Industry-specific professional resources
-
Individualized Client Service Plan Templates
-
A displayable completion certificate
-
Lifetime access to all content
-
Hours of expert BONUS videos
-
A supportive and inspiring network of dedicated professionals
Then we’d love to invite you to join Listing With A Mission for just $3,333!
Or, start today for just $666, and then 5 installments to follow, each 30 days apart.
YES, I WANT IN!
If you’re ready to transform your business for the better, this is YOUR time to feel good while doing good.
Unlock the potential of a mission-driven listing business today! We can't wait to see you inside.
SIGN ME UP!
TESTIMONIAL
"As the oldest (and only) daughter of a wheelchair- bound father, I wish I had met Erin and Lauren years ago! Their knowledge base is extraordinary and their willingness to share their insights is exceptional. While I have gone through the aging-in-place scenario, they have taught me so much about options and expectations.
Dealing with older adults requires care, compassion, empathy, and good listening skills. As a real estate broker for almost 15 years, these skills and attributes are very translatable to my business. While I have worked with older adults who are transitioning, Dovetail has broadened my knowledge base tremendously. This has enabled me to provide better service, not only to my older clients, but to all of my clients.
I have enjoyed working tremendously with Dovetail and the Older Adult Community. I would recommend them in a heartbeat!"
MEET YOUR COACHES
Hi, we're Erin & Lauren!
We know all too well that the fast-paced world of real estate is *not* built to handle the needs of older adults.
We’ve been working in the world of aging services for a combined 30+ years, and created Dovetail Companies to make finding and using senior transition services seamless and stress-free — a major gap we saw in the industry...
OUR MANTRA
At Dovetail, we believe the more mission-driven real estate agents like you there are in the world, the more older adults will be set up to thrive later in life.
So we’re pulling back the curtain on the exact blueprint we have used to sell more than $150M in real estate and built a 7-figure senior service business.
Are you ready for a new era in your real estate business?
ENROLL TODAY
Listing with a Mission will transform your real estate business.
Enrollment is OPEN for our next cohort!
FAQ
Have questions? We've got you covered with the answers to our most frequently asked questions: